Todd Falcone’s Blog » 2007

Todd Falcone's candid, in-your-face approach to teaching success principles has captured the attention of thousands of distributors worldwide. Todd is considered one of the hottest rising superstars in the training and developmental arena of Network Marketing.

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Advertising your MLM Program: The Do’s and Dont’s

Author Todd Falcone | 28.08.2007 | Category Internet Marketing, Marketing and Advertising

O.K. So…you are in network marketing and you have ventured off into the advertising arena. Cool! You are going through a growth and development mode in your business!!

Hopefully, you do it the RIGHT way. I’m not saying that there is only ONE way to advertise, but there are lots of things you probably want to do and some things you DON’T want to do.

Advertising is an interesting game. It’s not just about slapping an ad in your local newspaper of signing up for a PPC (Pay-per-Click) campaign and counting your money.

Advertising that produces RESULTS requires some thought….AND very good copywriting skills.

Let’s start with some of the basic DONT’S. Now…understand these are my opinions of course, but I also have a very long background in marketing and advertising, as well as extensive studies on the subject.

Ready?

1. Don’t be a cheese ball!

2. Don’t make yourself look stupid!

3. Don’t lie!

4. Don’t be like everyone else!

5. Don’t overpromise and underdeliver!

6. Don’t make stupid claims that make your program sound ridiculous or unbelievable!

7. Don’t say it’s the greatest thing sinced sliced-bread, even if it is!

8. Don’t say that everyone is leaving their program to join yours! That’s B.S. and you know it.

9. Don’t make product or income claims!

10. Don’t exaggerate, lie, cheat, brag, rip people off, act like a jerk on the phone when people call you, and on, and on, and on, and on.

You get the basic drift. None of that is good. It isn’t good for our profession. And, it certainly won’t produce favorable results or improve your reputation.

When advertising your network marketing business, you first need to determine where and what type of advertising you want to run.

Do you want to run a classified ad in a local paper?

USA Today? New York Times? The Robb Report?

Or…do you want to do it online through PPC advertising, Ezine ads, etc?

Or…do you want to do both?

Here’s some ideas for ya:

#1: What is your monthly budget? Don’t blow your entire wad of money in your first month. Results in advertising are best tracked when you have a decent sample size and period of time in which to review your results.

#2: What is your specific objective of the ad? My tip is that you advertise to specifically generate a LEAD of someone looking to join a business, or looking to buy a particular product or service you may be marketing.

#3: Write a Big, Bold, Bodacious Headline that CAPTURES their attention! Spend time on this. Don’t just slap it together and say something like MAKE MONEY FROM HOME. While that may be what your potential prospects want to do, it is a pretty weak headline for an ad.

#4: The Body of your Ad Must Be GOOD! Write short, concise copy that draws the reader in and makes them drool, chomp at the bit, or salivate enough to take immediate action. Be sure not to repeat yourself in classified ads where you have limited space.

#5: One Clear, Concise Call to Action: Don’t give your prospects five different steps to respond to your ad. An 800# with a brief voice mail message will suffice for classified ads in print publications. A website with a lead capture page (aka Squeeze page) is the way to go when advertising online. Whatever you do…DON’T CONFUSE THE PROSPECT!

#6: Provide Adequate Time for Testing Results: Don’t give up on your advertising source after one ad. Perhaps it was your copy, your headline, time, ad placement or other factor that caused poor results.

Just a little thought for the day. This isn’t every answer to your advertising woes, but certainly some food for thought.

Cheers!

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Mannatech in the News: CEO Sam Caster resigns…

Author Todd Falcone | 22.08.2007 | Category Breaking MLM News

In the news today: Mannatech.

Mannatech is a highly successful network marketing company that has been in business for several years.

Recent news as of this morning. Their CEO Sam Caster resigned.

Here’s some details directly from Yahoo News:

Current President & COO Terry Persinger Named Interim CEO While Board Conducts Formal Search

COPPELL, Texas–(BUSINESS WIRE)–Mannatech, Inc. (Nasdaq:MTEX - News) announced today that Samuel L. Caster has resigned as Chief Executive Officer of the company, effective immediately. Mr. Caster will now serve as non-executive Chairman of the Board. His changing role at Mannatech will allow him to step back from operating responsibilities to focus his efforts on working with field sales leaders to transition to Mannatech’s new global wellness sales program.

For all the details on this, go to:
http://biz.yahoo.com/bw/070821/20070821006116.html?.v=1

Also…here’s some other very recent news around Mannatech’s largest distributor Ray Gebauer. He was terminated.

From the court documents, Gebauer operated a network of 718,000 associates and customers. Gebauer currently is being held in prison awaiting sentencing in November and faces a 20 year prison term.

Just keepin’ y’all in the loop.

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Todd Falcone Live Network Marketing Training: Philadelphia

Author Ty Tribble | 13.08.2007 | Category MLM Training, Live MLM Events

Todd Falcone, Jefferey Combs and Susan Sly will be in Philadelphia, PA on August 25th for a powerful all day Network Marketing training event. If you are anywhere near Philadelphia (like New York, New Jersey, Washington DC, etc.) you owe it to yourself to make this event.

More information is located here on ToddFalcone.com

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Ethics in Network Marketing

Author Todd Falcone | 06.08.2007 | Category MLM Training

O.K. So, I’m going to bitch a little bit on this blog post. I got an email recently from someone who is relatively new to the profession of network marketing who seemed to be under the impression that ALL the Heavy Hitters, Players, Big Wigs, etc. build their businesses by cross-line recruiting.

In other words, going after someone in another company who is already active in that OTHER company and persuading them to move over because their “deal” is better.

First of all, let me say this. I think that is a bullshit way of recruiting. BTW…I have no other word to express it, so please forgive my language if you find that offensive.

Here’s what I know is FACT about top PROFESSIONALS in our industry. And…I mean “professionals”, not amateurs or want to be’s:

1. They pick a company and bust their tail.

2. They remain totally focused and look at the long-term.

3. They remain steadfast in their determination to make THAT company work.

4. They don’t opportunity shop to see if the “grass is greener” someplace else.

I could go on and on regarding other aspects of top professionals, but that is pretty simple.

Now…here’s what I think is B.S.:

1. Attacking someone’s downline in another company for your own personal benefit. Unless…and only IF that company is having MAJOR problems or going DOWN would I target someone’s group. Remember the Golden Rule! Do unto others as you’d have done to you. Let me ask you this question. I’m pretty damn good at prospecting, recruiting and closing business. How would YOU like it if a guy of my caliber and experience attacked your group? I’m sure you know the answer.

2. Putting down other companies. Why do it? It is stupid, foolish, dumb and downright idiotic. Now…again, if the company is CRAP, and there certainly are some companies that are poopish, then speak your opinion if you feel the need. Also…if it isn’t NECESSARY to say, don’t say it. Do you want a reputation of trash talking other companies?

3. Using Income Claims to Incent Participation. No big earner who is really making big money brags about their checks. Oops. Actually, some do. But, do you want to be a braggard running around showing your check as a means of attracting people to your business. Pretty weak way of marketing, isn’t it?

4. Buying Genealogy Lists as a primary means of recruiting. I have never been a proponent of this tactic, ever. First of all, you are buying “stripped” information. In other words, you get the name, phone and email and virtually nothing else. You don’t know if they ever built that business, how many people they recruited, how much volume they were doing, or if they just signed up and never did anything. I find people who work genealogy lists as a primary means of recruiting more often frustrated than productive.

5. Using Forums, Social Networks and Online Communities SPECIFICALLY with the intent to Recruit. I think participating in all of the above is great. Forums and communities are a great place to interact, get to know other people and provide some valuable personal insight, as well as learn a few things. But, going in JUST to recruit people is counter-productive. Also…using things like www.myspace.com or www.youtube.com for the sole purpose of recruiting and NOT contributing anything decent is a joke. Those are SOCIAL NETWORKING sites where you CAN build relationships, but not meant to be a SPAM house of recruiting for your business. Follow the rules and you’re good. Breaking these rules will get you booted.

BTW…I’m about ready to come out with a new product about BREAKING the Rules, but it has NOTHING to do with being unethical or acting improperly.

Here’s how I made my money in Network Marketing:

- I started and never quit.

- I worked on my skills.

- I studied the profession hard and focused on my personal development and education on success in business.

- I prospected my tail off and never stopped.

- I was ALWAYS an upline Sponsor who understood that being a sponsor required RESPONSIBILITY. In other words, when I enroll someone, I work with them and don’t send them out to be slaughtered in the marketplace.

…nuff said. See ya on the next post.

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Hey! Look Up There.

Author Ty Tribble | 03.08.2007 | Category Internet Marketing

Do you see that new little tab above titled “Blog Special“?

Well, go click on it. We thought it would be cool to post specials for our blog readers as a little reward for reading. Check it out quick because we will be changing the special often. This special might last 48 hours or it might last 5 days. We don’t know yet.

Check it out now.

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Network Marketing Passion Parties Popular for Bachelorettes

Author Ty Tribble | 03.08.2007 | Category Breaking MLM News

Network Marketing women are seeing success in the industry by throwing parties. I imagine the football and beer companies can’t be far behind so that men can get in on the MLM party plan.

lc sun:

Jewelry is not the only item featured at home parties. People host parties to sell products such as make-up, candles, cooking utensils and even adult toys.

In fact, Passion Parties seem to be gaining popularity for home events such as bachelorette parties. Instead of purchasing gifts for the bride-to-be before the girls’ get-together, a representative brings products to the party for them to purchase for the bride.

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