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Creater of Red Bull To Launch Network Marketing Company

Author Ty Tribble

Bangkok Post: (Original article no longer on the site)

Red Bull Creaters Found Network Marketing Business The Yoovidhaya family, which created the legendary energy-drink Red Bull, is diversifying into direct sales of food supplements and household products with an ambitious goal to become a global brand within three to five years.

An executive of Nature Max Co, 100% owned by Sakchai Yoovidhaya, the son of Krating Daeng energy drink founder Chaleo, said the company started to distribute food supplements under the Nature Max brand through multi-level direct sales channels in Thailand two weeks ago.

The company is working with a German pharmaceutical manufacturer, R.P. Sherer, a major global player. R.P. Sherer will support production technology for Nature Max’s circure herbal products, which were initiated by Mr Chaleo. The company has already filed a patent for the formula of the food supplement in Germany.

Mr Sakchai is the president of the company, which is scheduled to officially open by the end of this month.

Thailand’s direct-sales market is worth 40 billion to 50 billion baht with Amway (Thailand) as the market leader.

Nature Max will start distributing its food supplements first, followed by skin-care, beauty and household goods just like Amway.

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