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Internet Marketing Results Course - Nearly Full

Author Ty Tribble | 01.10.2007 | Category Internet Marketing

The Internet Marketing Results Course is nearly full with roughly seven or eight spots available.

If you missed the previous information on the 6 hour webinar, this course will offer you an introduction to Web 2.0, Pay Per Click Advertising, Blogging, Article Writing, Funded Proposals, Copy writing, and Lead Capture Pages all from the perspective of Direct Sales and Network Marketing.

I have had tremendous success over the years using the Internet to build my business and I am also bringing Ty Tribble on the line with me to offer his perspective. Ty is the number one blogger on the subject of Network Marketing and has created over 1,200 leads in 7 weeks using the Internet Marketing techniques that we will share with you on this webinar.

The webinar kicks off on Wednesday, October 3rd, 2007, but you need to get registered now so that we can send you the technology information for the web presentation.

Use this link to read more or register now.

Advertising your MLM Program: The Do’s and Dont’s

Author Todd Falcone | 28.08.2007 | Category Internet Marketing, Marketing and Advertising

O.K. So…you are in network marketing and you have ventured off into the advertising arena. Cool! You are going through a growth and development mode in your business!!

Hopefully, you do it the RIGHT way. I’m not saying that there is only ONE way to advertise, but there are lots of things you probably want to do and some things you DON’T want to do.

Advertising is an interesting game. It’s not just about slapping an ad in your local newspaper of signing up for a PPC (Pay-per-Click) campaign and counting your money.

Advertising that produces RESULTS requires some thought….AND very good copywriting skills.

Let’s start with some of the basic DONT’S. Now…understand these are my opinions of course, but I also have a very long background in marketing and advertising, as well as extensive studies on the subject.

Ready?

1. Don’t be a cheese ball!

2. Don’t make yourself look stupid!

3. Don’t lie!

4. Don’t be like everyone else!

5. Don’t overpromise and underdeliver!

6. Don’t make stupid claims that make your program sound ridiculous or unbelievable!

7. Don’t say it’s the greatest thing sinced sliced-bread, even if it is!

8. Don’t say that everyone is leaving their program to join yours! That’s B.S. and you know it.

9. Don’t make product or income claims!

10. Don’t exaggerate, lie, cheat, brag, rip people off, act like a jerk on the phone when people call you, and on, and on, and on, and on.

You get the basic drift. None of that is good. It isn’t good for our profession. And, it certainly won’t produce favorable results or improve your reputation.

When advertising your network marketing business, you first need to determine where and what type of advertising you want to run.

Do you want to run a classified ad in a local paper?

USA Today? New York Times? The Robb Report?

Or…do you want to do it online through PPC advertising, Ezine ads, etc?

Or…do you want to do both?

Here’s some ideas for ya:

#1: What is your monthly budget? Don’t blow your entire wad of money in your first month. Results in advertising are best tracked when you have a decent sample size and period of time in which to review your results.

#2: What is your specific objective of the ad? My tip is that you advertise to specifically generate a LEAD of someone looking to join a business, or looking to buy a particular product or service you may be marketing.

#3: Write a Big, Bold, Bodacious Headline that CAPTURES their attention! Spend time on this. Don’t just slap it together and say something like MAKE MONEY FROM HOME. While that may be what your potential prospects want to do, it is a pretty weak headline for an ad.

#4: The Body of your Ad Must Be GOOD! Write short, concise copy that draws the reader in and makes them drool, chomp at the bit, or salivate enough to take immediate action. Be sure not to repeat yourself in classified ads where you have limited space.

#5: One Clear, Concise Call to Action: Don’t give your prospects five different steps to respond to your ad. An 800# with a brief voice mail message will suffice for classified ads in print publications. A website with a lead capture page (aka Squeeze page) is the way to go when advertising online. Whatever you do…DON’T CONFUSE THE PROSPECT!

#6: Provide Adequate Time for Testing Results: Don’t give up on your advertising source after one ad. Perhaps it was your copy, your headline, time, ad placement or other factor that caused poor results.

Just a little thought for the day. This isn’t every answer to your advertising woes, but certainly some food for thought.

Cheers!

Hey! Look Up There.

Author Ty Tribble | 03.08.2007 | Category Internet Marketing

Do you see that new little tab above titled “Blog Special“?

Well, go click on it.  We thought it would be cool to post specials for our blog readers as a little reward for reading. Check it out quick because we will be changing the special often.  This special might last 48 hours or it might last 5 days. We don’t know yet.

Check it out now.

MLM Search Engine Optimization

Author Ty Tribble | 25.07.2007 | Category Internet Marketing

Here is a video that talks about Search Engine Optimization. Thanks to Jens at the Sly Marketing Blog, formerly MLMForums.net, for pointing it out to us.

Social Networking and Network Marketing

Author Todd Falcone | 16.07.2007 | Category Internet Marketing, MLM Training, Social Networking

Kim Klaver points us to a YouTube video that gives a nice, simple overview of Social Networking.

In October, Ty Tribble and I will be teaching you how to tap into the most important social networking sites for your Network Marketing business. Check out more information about the Internet Marketing Results Course (here).

Web 2.0 and Network Marketing

Author Todd Falcone | 28.06.2007 | Category Internet Marketing, Social Networking

Have you heard the phrase, “the web changes everything”?

The phrase is only partially true in Network Marketing. The web is a great way to brand yourself and create leads for your business, but your business will still be held together with relationships. Don’t get me wrong, I would not discount using the web in every way possible to move a business forward, but remember to place great value on the individual people that you find via the web.

Building a solid relationship based on trust is the key to continued success and long term residual income. At this point, the web can not relay the emotion of looking a person in the eye and telling them you believe in them and it can not replace slapping a friend on the back and sharing a belly laugh.

Bottom line, use the tools and technology available to you (including social media and web 2.0) and back that up with great relationships.

SEO: How MLM Pros Generate Massive Traffic

Author Todd Falcone | 29.05.2007 | Category Internet Marketing, MLM Training

I get the feeling that some people think that if they purchase a replicated web site from their company, hot leads and prospects will simply fall out of the internet sky and land in their email in-box. Sadly, it doesn’t work that way.

I want to give you some tips that Network Marketing professionals use to drive traffic to their web site. Many MLM pros use Google Adwords to drive paid traffic but we are going to talk about organic search engine traffic produced with Search Engine Optimization or SEO. The great thing about organic traffic is that it’s free. Of course there are no guarantees that the traffic will show up every day, but if you produce keyword rich content that is updated on a regular basis, you have a chance to land yourself on the search engines.

First, think about the purpose of your site. So many Network Marketers and even Network Marketing companies miss this next point. If you are in business to make a profit, than a web site should produce results.

There are three main reasons to have a web site as a Network Marketer:

1. Sell something now.

2. Sign someone up now.

3. Gather a name, phone number and email address so that you can contact the person and do 1 and/or 2 at a later time.

You need to ask yourself (and your company might need to ask themselves), “does a fancy flash movie help you sell more products and sponsor more people?” Maybe they do, but if I were in charge of an MLM web site initiative, all of my efforts would be put into creating sales through customers and new associates.

Now that we are on the same page about MLM web sites, let’s talk about the Search Engine Optimization. Today’s top marketers pick out important and relevant keywords and phrases related to the industry, company and individual then they pepper the content of the site with these keywords and phrases. Keep in mind, it’s not about producing a list of keywords and placing them at the bottom of one of your pages (anymore). This is about producing relevant content about your keywords. Content can be articles about the industry or other information about you, your company or the company products.

In my webinar on Internet Marketing for Network Marketers, I cover how to find these relevant keywords for any company.  If you would like to be notified about the next Internet Marketing Webinar, subscribe to my Fearless Networker Newsletter.

Article Marketing: An Easy Way to Generate Traffic !

Author Todd Falcone | 23.05.2007 | Category Internet Marketing

For those of you who are part of my Web Marketing 101 course, you
are learning a ton of information about Internet Marketing.

This course is far more robust than originally planned.  Those
that registered are learning all about SEO, Blogging, Podcasting,
Pay-per-Click advertising, Ezine marketing, website optimization,
and on and on. 

One of the things we are covering in this course is a discussion
about Article Marketing. 

While there are lots of different methods one can employ to generate
traffic (leads) to your website, the VERY BEST WAY TO GET TRAFFIC
TO YOUR SITE FOR F.REE is through ARTICLE MARKETING!

And…best of all, it is 100% F.R.E.E.  Anything that you can employ
to generate leads for your business is a very good thing, especially
when the cost is low or zero. 

If you have something good to say about marketing, being involved
in home business, or anything at all related to being an entrepreneur,
even if you aren’t wealthy YET, you can still use this to your
advantage and propel yourself forward by writing articles and submitting
them online.

Here is an excellent place to start:  http://www.ezinearticles.com

Next time you feel like you have something interesting to say, put
it on paper (or on your computer) and submit it to the site above
or any number of other sites that allow you to submit articles. 

The next thing you know, your traffic will be up on your site, you
will have more leads…AND you will be signing up more people because
of it.

It is easy to do, cost free, and BY FAR the BEST way to generate
organic traffic to your website and no cost.

Social Networking Site Second Life and MLM

Author Ty Tribble | 22.05.2007 | Category Internet Marketing, Social Networking

Second Life is a 3-D virtual world that currently has over 6.5 million users and over 20,000 new users joining each day. Big companies life IBM, Dell, Apple and Lacoste are putting time and resources into creating a presence on Second Life.

I have read estimates that suggest a 4 to 5 hour learning curve in order to get your bearings in the Second Life world, but after that you have 6 million users that might be open to hearing about your business.

Keep in mind that, like your first life, pitching and presenting your business to someone before you build a relationship is not suggested.

To give you a quick taste of Second Life, I did a quick search for Second Life on Google Video and came across a Second Life Virtual U2 Concert…here is a link.

All Marketers are Liars !!!

Author Todd Falcone | 27.04.2007 | Category Internet Marketing

What a great title for a book!  Seth Godin wrote a fabulous book on marketing…actually several, including “The Purple Cow”, “Permission Marketing”…and of course, “All Marketers are Liars.”  You can check out his blog at:  http://www.allmarketersareliars.com/

 In network marketing…the lying is CRAZY!  Every time I pick up a publication and check out the advertising it makes me want to run to the bathroom and puke.  I understand CLEARLY the importance of using powerful words, attention grabbing headlines, bonuses, testimonials and other important elements to make up a strong marketing campaign, but some of the B.S. I see gives our industry a tarnish.

I thought about writing an ad like this.

Check out this (made up) Sample Ad that shows some of the “hype”:

Perfect Timing 

Exclusive Ground Floor Opportunity to Get in on the Global Launch of what is Sure to be a Household Name in Only a Few Months!

Our Exclusive, Patented, Semi-Automatic Product Combines the Greatest Elements of the Top Companies in MLM to Assure You Will Make a BIG Check in no time flat!

In Fact, our Automatically Regenerated NEW Trinary Uni-Block Comp Plan Pays to Double Infinity!  We pay out a WHOPPING 126%!  You can make as much as Bill Gates does in less than two weeks! 

Better Yet, our Automated System will only require you to sponsor 1 person, then you can sit on your ass and do nothing and receive gargantuan residual checks for the rest of your life! 

I Promise to Build your Downline for You and I will Even Fly you in to my PALATIAL Palace and wine and dine you prior to signing up! 

We haven’t even launched yet and we are already rated as the # 1 Home-Based Business in America! 

This product does everything!  Lose weight, get fat, clear your skin, make you grow hair, increases libido, decrease it for those of you who are over-sexed, makes you nicer, your hair shinier, automatically tans you, and makes you taller or shorter depending on your end goal!

Get RICH FAST and join the #1 Networking Trillionaire on his FRONT LINE! 

Call 800-ITS-CRAP for an interview!

————————-

Now…obviously that is NOT a real advertisement.  But, there is certainly some reality to what is being marketed out there.  If you plan on advertising your program, BE REAL, BE HONEST, use POWERFUL words, but don’t make it sound like a bunch of baloney!  All you’re going to attract are baloney eaters! 

 There is a DISTINCT difference between powerful copywriting and BS.  Don’t be a B.S.er, it only leads to a crappy taste in the mouths of your prospects.